Verify product authenticity
Ensure that only authentic units are delivered to customers. Whether fulfilled by Amazon or delivered directly by selling partners, products cannot be listed on Amazon or delivered without valid Transparency codes.
Connect with customers post-purchase, no matter where they bought your product. The Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity and access content you provide.
Optimize your supply chain
Gain additional insights on your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions and improve products with minimal disruption to your business.