• In 2019 we launched Project Zero
, leveraging the combined strengths of Amazon and brands to drive counterfeits to zero. Powered by Amazon’s machine learning, Project Zero includes automated protections to continuously scan our stores and proactively remove suspected counterfeits, and product serialization which allows individual scans to confirm the authenticity of every one of a brand’s products. Brands also have the unprecedented ability to remove counterfeit listings from our stores using our self-service tool.
• In 2019 we expanded Transparency
to Canada, the United Kingdom, Germany, France, Italy, Spain, and India in addition to our existing availability in the U.S. Transparency is a product serialization service that helps identify individual units and proactively prevents counterfeits from reaching customers. Transparency enables brands to assign a secure, unique, alphanumeric code to every product unit manufactured. This information is then used to authenticate every unit before the unit is shipped to customers.
• In 2019 we launched IP Accelerator
to help emerging brands obtain trade marks and IP protection from the earliest stages of their product lifecycles. Entrepreneurs often do not prioritize IP protection while developing products, and may not know where to turn when they need help protecting their IP. IP Accelerator connects brands with a curated network of trusted IP law firms to help them more quickly obtain IP rights at economical, pre-negotiated rates. Once trade mark applications are filed through IP Accelerator, we provide brands access to protections and brand-building features in Amazon’s stores. These protections help to protect and grow their brand months, or even years, before their trade mark registration officially issues.