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Amazon Brand Registry

Helping protect your brand on Amazon
Important note: If you have a Seller Central or Vendor Central account, please sign in with the same username and password to ensure full access to features and benefits linked to your Brand Registry account.

Why enrol your brand in Amazon Brand Registry?

Amazon Brand Registry helps you protect your registered trade marks on Amazon and create an accurate and trusted experience for customers.

Your enrolment in Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

Enrol now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon.

Frequently Asked Questions

What type of brands are eligible for Amazon Brand Registry?
Currently, brands must have a registered trade mark in the form of a word mark or a combination mark to be eligible to join the Brand Registry. The trade mark must match the brand name printed on products and/or packaging.

Please note, we currently only accept fully-registered trade marks that have been issued by national government trade mark offices in Australia, United States, Brazil, Canada, Mexico, India, Japan, FranceGermany,  Italy, Spain, the United Kingdom, and the European Union. Amazon Brand Registry is not affiliated with any of these offices; please do not contact them for information about the Brand Registry. Updates to the Brand Registry eligibility criteria will be posted to this page.
What information is required to enrol a brand in Amazon Brand Registry?
Currently, to enrol a brand in Brand Registry, you must provide the following information:
• Brand name that is registered as a trade mark in the form of a word mark or a combination mark.
• Government registered trade mark registration or serial number.
• For IP Australia marks, the trade mark type must be listed as “registered / protected” and the acceptable kind of marks must be listed as “Word” or “Word, Device” and match the brand name.
• Images of the brand’s logo, if you have one.
• Images of products and packaging that carry the trade marked brand name in a permanent fashion. If the product is not branded, the packaging must be branded.
• A list of product categories (e.g., apparel, sporting goods, electronics) for which the mark is registered.
• A list of countries where the brand’s products are manufactured and distributed.
I am an Amazon seller who enrolled a brand in Amazon Brand Registry prior to 30 April, 2017. Do I need to re-enrol?
Yes. If you enrolled a brand in Brand Registry prior to 30 April, 2017, and your brand meets eligibility requirements, we encourage you to re-enrol your brand in Amazon Brand Registry. If you have a Seller Central or Vendor Central account, please sign in with the same username and password to ensure full access to features and benefits linked to your Brand Registry account. You’ll be asked to complete a new brand application for each eligible brand that you would like to enrol in Brand Registry. Get started now.
Does Amazon Brand Registry provide Global Trade Item Numbers (GTIN/UPC/EAN/ISBN) exemption for my products?
Amazon Brand Registry does not provide GTIN Exemption. Sellers can apply for GTIN Exemption through Seller Central. If your product(s) is already listed on Amazon, you can list your offer on the existing product detail page and do not need to provide a GTIN. If your product is not listed on Amazon, you need to request for a GTIN exemption. To learn how to list your offer, see Product Detail Pages and Offers. Please note that this link requires a Seller Central login.
Is it possible for agents that represent a brand to get access to Amazon Brand Registry?
Yes. Once a Brand Registry account is created, the user who registered the brand and/or the user that has been designated as the Administrator may submit a request to add additional users to the account, including agents. Each individual must create an Amazon Brand Registry user account and accept the Amazon Brand Registry Terms and Conditions before the Administrator can assign roles to additional user accounts. New user accounts can be created by clicking on the Get Started link below and entering the individual user’s existing vendor or seller credentials, or creating a new user account.

Within Brand Registry, Administrators must complete the following steps in order to assign roles to other users:
• Click on the “Brand Registry Support” link on the Brand Registry dashboard
• Select the “Update your brand profile” drop down
• Click on “Update role for user account”
• Complete the form provided, indicating:
- User account’s email address or phone number for mobile accounts
- Brand(s) relevant to this request
- Role for that user account
Can I report alleged intellectual property infringements if I do not have an Amazon Brand Registry user account?
Yes. Amazon provides a public Report Infringement form for reporting alleged intellectual property infringements such as copyright, trade mark and patent concerns. You can access it here.

Amazon Brand Registry

Helping protect your brand on Amazon
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